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BELSEM GUEDJALI
April 13, 2026
8 Mins

Business Leaders on Bitcoin: Sentiment Since 2018

Explore insights from top business leaders on Bitcoin's evolution since 2018, highlighting sentiment shifts and institutional changes.

Business Leaders on Bitcoin: Sentiment Since 2018
Business Leaders on Bitcoin: Sentiment Since 2018

Introduction

Bitcoin has always had a way of testing conviction. A sharp move in either direction can trigger the same emotions it did years ago: doubt, excitement, fear, and the urge to react too quickly. That emotional intensity is part of what makes Bitcoin so misunderstood. People often judge it by its latest price swing, when in reality, the bigger story has never been found on a chart.

The deeper signal lies in something far more revealing: how the world’s most powerful investors, CEOs, fund managers, and institutions have gradually changed the way they speak about it. Since 2018, Bitcoin has gone from being mocked as a speculative bubble to being discussed as digital gold, a treasury reserve asset, and a long-term hedge against monetary uncertainty.

That shift did not happen overnight, and it did not happen without resistance. But when you step back and look at what top financial leaders have said over the past eight years, a clear pattern emerges: Bitcoin did not simply survive skepticism — it slowly forced its way into the global financial conversation.

Why 2018 Was the Real Test for Bitcoin

2018 matters because it was the year after Bitcoin’s first major global speculative boom had already broken. By then, the easy hype was gone, and what remained was a more serious question: would Bitcoin fade like a passing mania, or would it gradually mature into a recognized financial asset? That is what makes the shift in elite opinion from 2018 onward so important.

Bitcoin Opinions by Top Financial Leaders (2018–2026)

NameInvestment FieldBitcoin ViewYearNote
Warren BuffettValue InvestingStrongly Negative2018Bitcoin has no intrinsic value
Charlie MungerValue InvestingExtremely Negative2022Called Bitcoin "rat poison squared"
Elon MuskTechnology & AutomotiveMixed2021Supported Bitcoin but criticized energy usage
Michael SaylorCorporate TreasuryExtremely Positive2020Adopted Bitcoin as treasury reserve
Ray DalioMacro & Hedge FundsModerately Positive2021Compared Bitcoin to digital gold
Paul Tudor JonesMacro TradingPositive2020Bitcoin as hedge against inflation
Larry FinkAsset ManagementCautiously Positive2023Recognized Bitcoin as store of value
Cathie WoodInnovation ETFsVery Positive2021Strong institutional adoption thesis
Jack DorseyFintech & PaymentsExtremely Positive2021Bitcoin is the future of money
Peter SchiffGold InvestingExtremely Negative2019Considers Bitcoin a speculative bubble
Michael BurryHedge FundsNegative2021Compared Bitcoin to historic bubbles
Mark CubanTech & Venture CapitalPositive2021Prefers Bitcoin over gold
Chamath PalihapitiyaVenture CapitalPositive2020Bitcoin as insurance policy
Tim DraperVenture CapitalVery Positive2018Long-term bullish on Bitcoin
George SorosGlobal MacroMixed2021Acknowledged Bitcoin but skeptical
Stanley DruckenmillerHedge FundsPositive2021Bitcoin as store of value
Bill GatesTechnologySkeptical2022Criticized speculative nature
Jeff BezosE-Commerce & CloudMixed2021No direct endorsement
Richard BransonEntrepreneurshipPositive2019Early blockchain supporter
Brian ArmstrongCrypto InfrastructureExtremely Positive2022Bitcoin as financial freedom tool

Bitcoin’s Biggest Shift Since 2018

📊 Key Shift
The most important shift since 2018 is not that Bitcoin became less volatile — it didn’t.

The real transformation is that Bitcoin gradually moved from being dismissed as a speculative curiosity to being treated as a legitimate macro asset, treasury reserve tool, and institutional hedge.

Not everyone became bullish. That’s not the point. The real signal is that Bitcoin became too important for serious capital to ignore.

The Bitcoin Evolution: It Was Never Just About the Price (2018–2026)

Bitcoin was never really just a price story.

Yes, people still obsess over the chart. A sharp drop can still trigger panic, doubt, and second-guessing — even for people who have been around this market for years. That part never changed. Volatility is still part of Bitcoin’s DNA.

But the biggest shift since 2018 happened somewhere deeper: in the way serious money began to look at it.

Back then, after the 2017 boom collapsed, Bitcoin was easy to dismiss. To many people on Wall Street, it looked like a speculative bubble that had finally burst. That was the real test: not whether Bitcoin could go up again, but whether it could survive long enough to be taken seriously.

Over time, three clear camps emerged.

Some never changed their minds. Traditional investors like Buffett and Munger saw Bitcoin as something that didn’t fit their worldview. To them, it had no cash flow, no yield, no familiar valuation model.

Others slowly changed their tone. That was the real turning point. When institutions stopped laughing and started studying Bitcoin, the conversation changed. Once firms like BlackRock began treating it as a legitimate macro asset, the market understood that Bitcoin was no longer something serious capital could simply ignore.

Then there were the true believers — people like Saylor and Dorsey — who never saw Bitcoin as just another trade. To them, it was a new monetary layer: scarce, borderless, and independent.

By 2025, the mood clearly shifted. Spot ETFs opened the door for large pools of capital, inflation fears kept the “digital gold” narrative alive, and corporate treasuries began treating Bitcoin less like a gamble and more like a strategic reserve.

Looking back from 2026, Bitcoin’s biggest victory was not making a new all-time high.

Its biggest victory was credibility.

It survived ridicule, regulation, crashes, and years of doubt — and still forced its way into the center of the global financial conversation. That is what changed everything.

Beyond the Code: When Bitcoin Stopped Being a "Trade" and Started Being "Trust"

By 2026, the conversation around Bitcoin has finally moved past the noise of the price ticker. The real shift hasn't been in the charts, but in our heads. It’s psychological. It’s about that quiet, nagging realization that the way we’ve always done things might not be the only way.

For a long time, we didn't really question the foundation of our financial lives. We just assumed that "trust" meant a building with a marble lobby and a CEO in a suit. We trusted institutions because we were told they were too big to fail, and we trusted governments because, well, what was the alternative?

But Bitcoin walked into the room and offered a different, almost uncomfortable, proposition: What if you didn’t have to trust a person at all? What if the rules were just... there? Transparent, unchangeable, and indifferent to who you are or who you know.

That idea was easy to mock at first. But after years of watching "behind-closed-doors" decisions affect our savings and our futures, the "cold" logic of code started to feel a lot warmer. For many of the leaders in that table above, the pivot wasn't a sudden "Aha!" moment—it was a slow, sometimes reluctant admission that in an unpredictable world, a system that can’t be bribed or pressured is actually the most predictable thing we have.

Bitcoin hasn't replaced the need for trust; it has just given it a new place to live. It’s the realization that sometimes, a line of code is more honest than a promise. And in the end, that shift in how we feel is far more powerful than any price target.

Final Takeaway: Bitcoin’s Biggest Shift Was Never Price — It Was Legitimacy

Bitcoin’s story was never just about price. The deeper story has always been about credibility. Over the past eight years, the most important shift was not that Bitcoin became less volatile — it didn’t. The real shift was that the people, institutions, and capital pools that once dismissed it began taking it seriously.

Not everyone is convinced, and the debate is far from over. But that is exactly what makes the signal more powerful. Bitcoin has survived criticism from value investors, central bankers, regulators, and skeptics who once believed it would disappear. Yet instead of fading, it forced its way into treasury strategies, institutional portfolios, ETF products, and long-term macro discussions.

That does not make Bitcoin risk-free. It remains volatile, emotional, and often misunderstood. But at this stage, the bigger question is no longer whether Bitcoin matters. The real question is how much of the financial world can still afford to ignore it.

Bitcoin did not win because everyone agreed on it. It won because it became too important to ignore.